How analytics software is building value by opening doors to new business


The data analytics market is currently in a strange place. While data insights have proven vital to the enterprise, it’s nothing if a company doesn’t act on it, a process typically outside the realm of analytics service providers. Likewise, powerful tools, such as Apache Hadoop, produce insights that boost the value of such products from service providers. So, where is the money for analytics vendors?

Exploring the analytics market potential and its challenges, John Furrier (@furrier) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio, visited the DataWorks Summit 2017 EU conference in Munich, Germany. (*Disclosure below.)

There, they joined Scott Gnau (pictured), chief technical officer of Hortonworks Inc., who discussed the status of Hadoop and the analytics market.

New tools, new problems, new businesses

There’s more to analytics than just software or tools, a fact Hortonworks has recognized. The conference itself is a reflection of that. “We’ve rebranded (the summit) to recognize there’s a bigger thing going on. It’s about being able to manage and deliver analytic content through the data’s lifecycle,” Gnau said.

The technologies around analytics, including data collection, networking and processing, are all converging. This is creating a much larger problem set, Gnau explained. The power of this new convergence is such that it can really change a business, and there’s a customer demand for that.

Being able to store and manage data analytics in real-time is a value proposition that legacy systems can’t offer, Gnau continued. Companies are using this to solve problems they couldn’t before and build businesses they couldn’t before.

“It’s a new tool in the workbench to solve analytic problems,” Gnau stated.

Analytics creates value by opening up new business models and ways of monetizing software. However, vendors have discovered that working with the community is key to their business, he added. Market spaces include legacy integrations to connect different data sources and controlling sensor networks that watch machines in the real world.

“It’s about real-time flexibility and choice,” Gnau said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of DataWorks Summit 2017 EU. (*Disclosure: TheCUBE is a paid media partner at DataWorks. The conference sponsor, Hortonworks, does not have editorial oversight of content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE