Big data rewrites the script in the entertainment industry


Who would have thought the entertainment business would find a use for complex data science algorithms? Yet that is the story at this week’s NAB Show in Las Vegas. And what’s more surprising is that Hollywood may have data lessons for the industry.

Lisa Martin (@Luccazara) (pictured, right) and Jeff Frick (pictured, left) (@JeffFrick), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio, discussed big data’s increasing adoption across fields during Day One at NAB. (* Disclosure below.)

“Cloud has democratized all this horsepower that’s now available to basically anyone if they can scramble up the budget,” said Frick.

The entertainment industry is transforming the way it serves audiences thanks to this democratization, said Martin. “[Historically] it’s been a very qualitative, intuition-based process, where now they’ve got data at their power that they can extract more value from and make data-driven decisions,” she said.

Filmmakers can go to granular levels of their works using things like machine learning algorithms, said Frick. Analysis at the frame level and search are now possibilities. This might result in a “really interesting conversation about how do you build a movie trailer and what percentage of the trailer has the star in it or not?” he said.

Where the film business is just getting its feet wet with those technologies, it surprisingly has a pretty good handle on data security problems currently vexing Industrial Internet of Things. Moviemakers have a small window to make money from their products and many people interested in leaking them prematurely, so perhaps this is not surprising. TheCUBE’s interview today with security professional Ted Harrington, executive partner at Independent Security Evaluators LLC, provided insight.

“The media entertainment industry is actually pretty good where security, cybersecurity is concerned — securing connected devices, where it seems to me that they could be potentially sharing some best practices with some of the other industries,” Martin said.

Big data’s mass appeal

These are all happy side effects of businesses’ easy access to data tools via inexpensive cloud computing, according to Frick. “They can apply the same kind of massive compute power to rendering and other processes as was exclusive to just the biggest shops before,” he stated.

As data science cross-pollinates industries, surprising new solutions should continue to emerge and apply in unexpected areas, he said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of the NAB Show. (* Disclosure: Western Digital is sponsoring theCUBE’s coverage at the show. Neither Western Digital nor other sponsors have editorial influence on content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE