Dell EMC leverages shared portfolio to take aim at cloud


When giants dance, the world watches. Dell and EMC, both giants in their own right, have merged into one, now a powerful force in the tech industry. This merger gives both companies the tools and product lines they need to navigate a future of cloud and services. Their customers, likewise, are set to benefit from this shared expertise, according to Howard Elias (pictured), president of Dell EMC services and IT.

“We are aligned; we are operating as one company,” Elias said during Dell EMC World in Las Vegas, Nevada. “For all of the things that could have gone wrong in a very large combination like this, they went right instead.”

Elias spoke with John Furrier (@furrier) and Paul Gillin (@pgillin), co-hosts of theCUBE, SiliconANGLE’s mobile live-streaming studio, during the conference to talk about how integration between Dell and EMC is playing out, their shared portfolio, digital transformation and Dell EMC’s cloud strategy. (* Disclosure below.)

Building for a cloud future

The Dell EMC team has come together in a phenomenal way, according to Elias. The proof comes from its customers, who are buying more from the combined giant, he said.

The purpose of the merger, of course, was a shared portfolio aimed at the cloud. “Cloud is not a place of computing, it’s a style. It’s the new way all computing is done,” Elias stated. Dell EMC is now in a position to be a leader in the hybrid cloud world. The technology is a means to an end, that end being helping their customers be more flexible and agile, he added.

Digital transformation will be the mantra for a long time to come. The industry is still in the early days of this shift, according to Elias. To Dell EMC, digital transformation is really about business transformation. The goal is to understand the needs of customers before they know what they need. For Dell EMC, that means a focus on providing digital services, he added.

The cloud is not a place, Elias explained. Rather, all applications, workloads, services and processes are becoming cloud-enabled. The company’s strategy here is to upgrade a customer’s application portfolio to run on the sort of cloud — whether hybrid, public or private — that best meets their needs.

Right now, Dell EMC is working with hundreds of customers on their cloud strategies, Elias said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of Dell EMC World 2017(* Disclosure: TheCUBE is a paid media partner for Dell EMC World. Neither Dell nor other sponsors have editorial influence on content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE