SAP expands partner ecosystem to drive new revenue and routes to market


Partner ecosystems are a vital part of doing business in the modern world. When the right people work together, everybody wins. SAP has been refining its own partnership program to help more companies come on board, according to Scott Harrison (pictured), senior director, America’s ISV and digital commerce business, at SAP SE.

“… Partners are key to helping SAP and customers be successful,” Harrison said. “We’re enabling them to build solutions, to enable those solutions and deliver them to customers so that the customers can not only get the benefits of SAP, but they get the benefits of some of the partner’s innovation in real time.”

Harrison spoke with John Furrier (@furrier), co-host of theCUBE, SiliconANGLE’s mobile live-streaming studio. The interview took place at theCUBE’s Palo Alto, California, studio to discuss SAP’s partner programs, as well as news from the SAP Sapphire Now conference in Orlando, Florida. (* Disclosure below.)

New roads to innovation

Customers are seeing some tremendous new innovation from SAP, Harrison stated of the company’s efforts to deliver new solutions to help customers digitize their businesses. These customers don’t just get the benefits of SAP, but also the rewards of innovation from partners, he explained.

Because of this, SAP is doubling down on its partner programs and partner innovation with an end-to-end program to not only help partners build solutions, but also to help those partners to market to give them a leg up toward success.

“There’s a real impact for partners in terms of driving new revenue and routes to market,” Harrison said.

At the Sapphire Now conference, SAP announced new cloud platform and multi-cloud capabilities aimed at opening up new revenue routes alongside the current SAP App Center, where customers can discover, try and buy partner applications.

To expand these programs, SAP has made it very easy to partner with the company, according to Harrison. What’s more, it can help partners take technology to market and give them instant access to SAP’s customer base.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of SAP Sapphire Now. (* Disclosure: TheCUBE is a paid media partner for SAP SAPPHIRENOW. Neither SAP nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE