Few saw how the cloud would change the way the world does business. But some did. While the scope of those changes spread by the cloud are beyond imagining, the concept itself is logical enough. Data and processing, anywhere, on demand. Veeam Software Inc. is one company working in the data protection arena that saw the future and prepared itself to meet it.

“We need to make data available and always-on, and that’s our focus,” said Pete McKay (pictured, right), president, chief operating officer and member of the board of directors at Veeam Software Inc.

McKay and his colleague Ratmir Timashev (pictured, left), co-founder and president of Veeam Management LLC, spoke to Stu Miniman (@stu) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE’s mobile live-streaming studio, during the VeeamOn event in New Orleans, Louisiana, to speak about how Veeam has changed and grown. They answered questions about starting out, what they do now and their strategy. (* Disclosure below.)

Simple ideas to new technologies

As a company, Veeam started with a simple idea to build next generation data protection for virtualized environments. This put the company in a position to see that the cloud would have great market penetration. Seeing that, it decided to ride the cloud wave, Timashev and McKay explained.

Veeam recognized that everyone would be moving to a multi-cloud environment where data would be all over the place, from on-premises to managed cloud services. The company recognized the value in access to this data, no matter where it lives or runs.

Veeam’s message in the past 10 years has evolved, Timashev explained. Now the message has become more consumer-centric, more emotional. It’s about touching someone’s digital life. The goal is enable customers to provide this digital life, seamlessly, for their own users, he added.

The strategy at Veeam is to provide a way for applications and data to go where users want them. This goes beyond putting applications somewhere, but also moving them and transferring data to wherever the user likes, according to McKay.

“For us, it’s about providing the flexibility to move the data or run the apps where you want at any time,” he said.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of VeeamOn 2017. (* Disclosure: TheCUBE is a paid media partner for VeeamOn 2017. Neither Veeam Software Inc. nor other sponsors have editorial influence on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE