Hewlett Packard Enterprise Co.’s reorganization of business units has created some confusion and noise for customers seeking services support from the company. Pointnext is the answer to make clear its services mission, according to Alastair Winner, vice president of hybrid information technology services, HPE Pointnext, at HPE.

“The idea of the re-branding was to make it very clear services is critically important,” Winner said. “It’s the third part of our company strategy, so we have hybrid IT, IT edge and the expertise to make it happen, and that expertise is Pointnext.”

Winner spoke to John Furrier (@furrier) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE Media’s mobile live streaming studio, during HPE Discover in Las Vegas, Nevada, about his organizational charter. (*Disclosure below.)

A pivotal transition to a services-driven business

Winner described how HPE is helping its hardware channel partners evolve their own business models to focus on services.

“Our channel partners are also going through a transformation, because selling hardware is no longer a sustainable business in the long term. So we’re helping them transform their business from product led to services led,” Winner said.

As Pointnext expands its service offerings to large-scale customers all the way down to smaller-scale clients, with HPE Capacity Care Service, Winner described his plans for the future of Pointnext.

“The other thing we are doing is actually to move away from selling units of IT, like virtual machines or containers or cores, and actually trying to focus on outcomes … really trying to create a platform that the customer can consume and all the complexity abstracted, and we present it as a service. We’re at the early stages there, we’ve got very big aspirations for that,” Winner concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of HPE Discover US 2017. (* Disclosure: TheCUBE is a paid media partner for HPE Discover US 2017. Neither Hewlett Packard Enterprise Co. nor other sponsors have editorial control on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE