In business, it’s not just what you know, it’s who. Under market pressure to simplify hybrid information technology environments, Hewlett Packard Enterprise Co. looks to its extensive partner network to bolster its new service-oriented strategy for clients that want to go digital, according to Ana Pinczuk (pictured), senior vice president and general manager, Pointnext, at HPE.

“We’ve got customers undergoing tremendous digital transformation, and they need help,” Pinczuk said.

During the HPE Discover US conference in Las Vegas, Nevada, Pinczuk spoke to John Furrier (@furrier) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE’s mobile live-streaming studio, to talk about digital transformation and the future of data. (* Disclosure below.)

Chasing new digital opportunities

Before the digital transformation, HPE ran a huge outsourcing business with a large partner network. Now, those partners form a channel through which HPE can provide technology services to businesses that are going digital. It can also help these companies by translating business architecture into technology, Pinczuk explained.

HPE isn’t just pursuing customers through its partners. Nearly every business vertical is transforming, according to Pinczuk. This opens up opportunities for HPE to go after lines of business where they lack a strong presence. “Nobody owns the whole digital transformation journey,” Pinczuk said.

Then, there’s also the future of data. It’s is all about communication; everything will compute and talk to everything else, she explained. Where data used to live on big iron and datacenters, soon it will be coming from toasters, smart meters and cars. HPE is preparing to meet this future with a range of new applications.

The digital transformation has also changed how HPE looks at products and services. It’s shifting from a product-focused model to one centered around services first, then the product. This enables HPE to design outcome-based business models for businesses, which is much more effective in providing value.

“What the customer cares about is the value they get out of the thing you delivered to them,” Pinczuk concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of HPE Discover US 2017. (* Disclosure: TheCUBE is a paid media partner for HPE Discover US 2017. Neither Hewlett Packard Enterprise Co. nor other sponsors have editorial control on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE