UPDATED 12:25 EST / JUNE 13 2017

APPS

Atlassian takes a page from Oracle’s book with new enterprise pricing

Team collaboration software provider Atlassian Inc. is trying a new tactic to win over enterprise customers from competitors.

The company today introduced Atlassian Stack, a suite that makes its core products available under a single subscription instead of requiring companies to separately license each tool. The offering borrows several key concepts from the so-called unlimited license agreements that software giants such as Oracle Corp. and IBM Corp. use to streamline large deals.

At a high level, the goal is to reduce the amount of effort that an organization’s procurement team has to put into managing purchases.

At a starting price of $186,875 per year, Atlassian Stack provides a fixed number of licenses that companies can use up as the need arises without having to do any extra financial planning.  The suite includes over a dozen different offerings along with a Premier support plan that guarantees business-critical help requests are answered within 30 minutes.

At the core of Atlassian Stack is the company’s flagship JIRA issue-tracking software. Customers receive access to all three versions of the tool for handling customer requests, keeping track of outstanding tasks in development initiatives and project management. They’re complemented by five automation tools that Atlassian offers for easing the work of software teams.

The most notable of the bunch is the company’s BitBucket code hosting platform, which competes with GitHub. Rounding out the lineup are three add-ons designed to help with more specialized aspects of team collaboration, Atlassian’s popular HipChat messaging service, and Confluence, a tool for sharing project materials such as development guidelines.

Besides easing procurement, purchasing software in bulk also provides economies of scale. The $186,875 edition of Atlassian Stack includes 1,000 licenses, which works out to $15.50 per user per month. The most expensive version enables companies to reserve 10,000 licenses for just over a third of that per-unit price.

Atlassian sees a big market for the bundle. Cameron Deatsch, head of enterprise marketing for the company, shared in a blog post that nearly half of corporate customers with more than 500 employees use three or more of its products.

Image: Atlassian

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