UPDATED 12:28 EDT / JUNE 13 2017

BIG DATA

The hybrid influence behind HPE’s new Service as a Service play

A company in transition, Hewlett Packard Enterprise Co. finds itself with double-digit declining revenues and a shrinking product line. As HPE Chief Executive Officer Meg Whitman spins off companies to trim the company’s portfolio and center efforts on hybrid information technology services, relying heavily on its partner ecosystem becomes an integral factor in sustaining what it calls a Service as a Service model. 

In a big spinoff-merger one year ago, HPE merged its troubled Enterprise Services consulting business with its rival Computer Sciences Corp. to form end-to-end IT services company DXC Technology Co.  In March of this year, launched HPE Pointnext to provide a “clear” strategy for its customers in the hybrid IT market. 

During HPE Discover Ana Pinczuk (pictured), senior vice president and general manager, Pointnext, at HPE, discussed the company’s evolving enterprise efforts to focus on its new strategy, including Pointnext’s work in the enterprise.

“I’ve been calling it Experience as a Service, and it is Service as a Service or Outcome as a Service. In a sense, what the customer cares about is the value that they get out of that [service] you delivered to them,” Pinczuk told John Furrier (@furrier) and Dave Vellante (@dvellante), co-hosts of theCUBE, SiliconANGLE’s mobile live-streaming studio. (* Disclosure below.)

This week, theCUBE spotlights Ana Pinczuk in our Women in Tech feature.

A shift in models and resources

After peeling away the DXC layer, which was primarily an outsourcing business, HPE is positioning the company to be closer to different types of system integrators and other ecosystem partners. The idea is to be able to provide an array of solutions to customers in a variety of verticals — some of which HPE does not have the connections to explore.

“Nobody owns the whole digital transformation journey. The opportunity there greatly outweighs the constraints that we have in that space,” Pinczuk said.

The historic HPE business model is also under a transformation. Traditionally, HP was a product company with support and installation services attached, where the company would sell a hardware box and offer support and some installation services.

“We’re completely shifting the model so we’re really a services-led and hardware-attached model going forward,” Pinczuk said.

As the model changes, the tech industry has one area where it is running lean — human resources to fill the jobs that the digital transformation is creating. Specifically, the lack of women filling in the gap in the computer science field seems to be experiencing a downturn, according to Pinczuk.

Pinczuk is passionate about bringing more women into the technology industry. Computer and information technology occupations will grow over the next few years, she pointed out. The U.S. Bureau of Labor Statistics latest projection is that the tech industry will see an increase in jobs at about 12 percent from 2014 to 2024 while adding more than 1.7 million jobs in STEM-related industries.

Pinczuk cited that about 17 to 22 percent of women will enter the technology field, but many will not stay. She does, however, see a new dynamic regarding opening up the industry. Everything is going to be digital, and everything is going to compute, giving women who have a variety of backgrounds a path to get into technology, she added.

“What we’re seeing is the opportunity to open up the space for women, because some of the things that are out there that are going to be technology are going to be much more interesting generally to women,” Pinczuk said. “[Whether] you’re a doctor, you’re a lawyer, every degree will have an aspect of tech. And that means, frankly, that we as a tech industry have to open up the kinds of people that we attract.”

With digital taking the business in so many directions, Pinczuk believes that the industry will not only employ computer science people, but also people who understand business processes and industry verticals.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s independent editorial coverage of HPE Discover US 2017. (* Disclosure: TheCUBE is a paid media partner for HPE Discover US 2017. Neither Hewlett Packard Enterprise Co. nor other sponsors have editorial control on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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