When you hear the name Dell EMC, phrases like big data, data storage and data analytics may not be top of mind. But at this year’s Dell EMC World conference in Las Vegas, Nevada, these topics were front and center as Dell EMC expands its strategies and product solutions to help fill the data lake.

“Big data is increasingly more unstructured data. It’s the tweets. It’s the weather patterns. It’s all of the different things that come together. It’s not sitting within your database inside queries and tables,” said Suresh Sathyamurthy (pictured), global vice president of marketing, storage and data protection at Dell EMC, Dell Technologies Inc.’s infrastructure group.

Rather, data is ubiquitous in today’s radically personalized and information-driven world. Companies recognize this and are rapidly seeking products to ease the process of sifting, sorting and storing all that material, according to Sathyamurthy. “Being able to do all of those within one system and not having a single-protocol supported system is a key to big data and data lake in the future,” he said.

Sathyamurthy spoke with Rebecca Knight (@knightrm) and Paul Gillin (@pgillin), co-hosts of theCube, SiliconANGLE’s mobile livestreaming studio, during this year’s Dell EMC World. (* Disclosure below.)

“Enterprise has typically between 3 and 5,000 applications, right? And none of the applications behave the same way. … So our go-to market has been to have a category of products under high-end areas that meet the needs of mission-critical applications in block storage,” Sathyamurthy said of Dell EMC’s product solutions.

Dell EMC uses in-place analytics stragegy

The key to Dell EMC’s progress in the enterprise data field is a consolidation of functionality between data storage and analytics, according to Sathyamurthy. Both are essential ingredients of any data management system, but the company is intent on practicing in-place analytics as the way to succeed as the company marches forward.

“We think that’s the approach to analytics going forward, because the volume of unstructured data is increasing every two years. And you have to be able to do in-place analytics,” he said.

As for the possibilities for big data and its potential uses in the future, Sathyamurthy said, “All that data is being generated and being stored, and there is value in that data. And we are going to find ways to mine those in the future.”

Dell EMC may not have originated as a company involved in the trafficking, storing and mining of data. But this is a business strategy the company is planning to leverage moving forward, Sathyamurthy concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of Dell EMC World 2017. (* Disclosure: TheCUBE is a paid media partner for Dell EMC World. Neither Dell EMC nor other sponsors have editorial influence on content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE