There’s hybrid cloud, hybrid clusters, hybrid cars, and even hybrid theory (crossing varieties of fruit). But the mention of hybrid data will draw quizzical looks and prompt some head scratching. Actian Corp., a Silicon Valley data integration and management company, has big plans to change that.

“It’s a shift that people aren’t talking about. We’re hanging our hats on hybrid data,” said Jeff Veis (pictured), senior vice president and chief marketing officer at Actian.

Veis stopped by theCUBE, SiliconANGLE’s mobile livestreaming studio, and spoke with co-hosts John Furrier (@furrier) and James Kobielus (@jameskobielus) at the BigData NYC event in New York City. They discussed reasons why customers are interested in hybrid data and a new product that speeds up Hadoop performance. (* Disclosure below.)

Bridging data creation and consumption

Actian defines hybrid data as a combination of where and how data is created with the instance when it must be consumed and used. This bridge essentially forms the basis of its technology platform where data can be managed, integrated and analyzed across the enterprise. It is a repudiation of the “one-size-fits-all” data management model.

“When you look at the creation and consumption of data, the net is that you need not one solution, but a collection of best-fit solutions,” Veis said.

To facilitate this approach, Actian recently announced VectorH, which is designed to turbocharge the performance of Hadoop data stores. New features include data updates without slowing analytics performance, Spark-powered direct query access, and the ability to hit data file formats like ORC or Apache Parquet without transformation.

“We’ve just simplified the ability to connect to dozens of enterprise applications and get the information you need,” Veis stated.

Actian’s processing speed is made possible by leveraging multi-level in-memory capability. Data is not just in RAM, but in cache. “They can take advantage of open-source innovation, yet get what we are claiming is the fastest Hadoop analytics database,” Veis said. “We are about the technology of the future, but we’re very much about innovation that actually works.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of BigData NYC 2017. (* Disclosure: Actian Corp. sponsored this segment of theCUBE. Neither Actian nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE