For years, the “internet of things” has been challenging longheld conventions regarding data collection and management with its ability to obtain mass amounts of information from countless devices. As integrations with internet of things become status quo for a growing number of businesses outside the tech industry, its transformational nature will only become more prominent, according to Don DeLoach (pictured), co-chair of the Midwest Internet of Things Council.

In his book, “The Future of IoT: Leveraging the Shift to a Data Centric World,” DeLoach predicts a move in the market from a focus on internet of things-enabled products to the internet of things-enabled enterprise.

Following its growth pattern from products, to smart products, to smart connected products, to product systems, to systems of systems, DeLoach sees the next frontier of the internet of things lying in organizational integrations. “You’re not going to want to be a company that has 100,000 IoT-enabled products. You’re going to want to be an IoT-enabled company,” DeLoach said.

DeLoach spoke with Dave Vellante (@dvellante), co-host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the PentahoWorld event in Orlando, Florida. They discussed the benefits both businesses and product providers stand to gain from his view of the future of the internet of things, as well as how companies like Hitachi Vantara are driving progress. (* Disclosure below.)

Everyone wins with the right architecture

With the current flow of data moving from product back to provider and then finally to enterprise, organizations miss the opportunity to contextualize the full spectrum of information against existing data sets. As internet of things scales, this process will only grow to inhibit business functionality, DeLoach explained. The potential difference resulting from this enterprise shift would be in data primacy.

“It’s still the same atomic data, but what you’re doing is separating the creation of the data from the consumption of the data, and that’s where you gain maximum leverage,” DeLoach said.

Though it may sound like product providers lose a point of leverage in this new vision of internet of things, the value of their data will actually increase after being enriched by the context it’s given with enterprise analysis.

“There are ways to cooperatively work this, but again it comes back to the right architecture,” DeLoach said. Building a system that can efficiently cleanse, enrich and propagate data to the right constituent with the appropriate security considerations will take some major work on the part of businesses, but is the only way to fully utilize data as internet of things scales, he stated.

With the right infrastructure, the advancements DeLoach predicts are attainable for any business, and innovations from companies like Hitachi Vantara are proving supportive of this shift. “There’s a few companies that have unique advantages, with Hitachi being one of them. … The domain expertise married with the technology delivers a set of capabilities that you can’t match,” DeLoach said. Hitachi’s comprehensive set of capabilities, as well as its roots in energy and transportation, make the company a formidable organization in the future of the internet of things, he added.

The nature of the internet of things makes growth and change inevitable, and its progress stands to improve data value for many. Before enterprises can take advantage of its full potential, they must do away with outdated processes and old ideas of smart products as silos in a peer-to-peer network.

“The sheer weight of the data and the progression of the market is going to force people to be innovative,” DeLoach concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of PentahoWorld. (* Disclosure: TheCUBE is a paid media partner for PentahoWorld. Neither Hitachi Vantara, the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE