UPDATED 13:46 EDT / NOVEMBER 28 2017

BIG DATA

Forget chips and beer, how can data get my customer to buy a 4K TV?

Dell EMC wants to democratize high-performance computing. The plan is to provide its clients with the machine learning and deep learning tools to achieve stronger data insights and apply that knowledge to reach higher levels of merchandising success.

“Imagine a day when the machine or the deep learning artificial intelligence actually tells you that it’s not just who you want to sell chips and beer to, it’s who’s going to buy that 4K TV,” said Armughan Ahmad, senior vice president and general manager, Hybrid Cloud and Ready Solutions, at Dell EMC. “That is where our customers need to understand how predictive analytics are going to move towards cognitive analytics.”

Ahmad visited theCUBE, SiliconANGLE Media’s mobile livestreaming studio, and spoke with host Jeff Frick (@JeffFrick) at Supercomputing 2017 in Denver, Colorado. They discussed advanced machine and deep learning tools for customers and the impact of edge device-generated data in the enterprise. (* Disclosure below.)

Ready Bundles for high-performance computing

To enable an easier path for key intelligence applications, Dell EMC recently announced Ready Bundles for machine and deep learning in high-performance computing. The intelligence tools aren’t just for retail sales either. The company expects customers will use the pre-tested servers, storage and services to drive advances in areas such as facial recognition and tumor diagnosis in healthcare.

“HPC should not only be for research and academia, but it should also be focused towards the manufacturing, financial, and commercial [sectors],” Ahmad said. “We call it the HPC 2.0 strategy of learning from the advancements that we continue to drive to then also democratizing it for our customers.”

Part of Dell EMC’s strategy is to prepare for the onslaught of data that will soon be arriving from “internet of things” and other connected devices at the edge. The company anticipates that customers will need robust tools in a high performance computing environment to not just handle the data, but derive meaningful, actionable insight from it as well.

“By 2020, about 20 billion devices are going to wake up at the edge and start generating data,” Ahmad said. “Internet data is going to look very small over the next three to four years as the edge data comes up.”

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Supercomputing 2017 conference. (* Disclosure: Dell EMC sponsored this segment of theCUBE. Neither Dell EMC nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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