With its implementation date of May 25 fast approaching, the European Union’s General Data Protection Regulation is more daunting than ever. GDPR requires any business that touches EU citizens’ data to offer protection and transparency far and above what most companies currently provide, and businesses in Europe, as well as multinational enterprises, are scrambling to comply with the mandate — or risk potentially crippling fines as a penalty.

“Companies are preparing for this, but there’s this one particular missing link … and that is they’re not going to be able to reliably find the data about the people,” said Jeff Jonas, (pictured), founder, chief executive officer and chief scientist of Senzing Inc. With its initiative G2 for GDPR, Jonas believes Senzing can provide that missing link and help businesses comply with the EU mandate fast.

Jonas spoke with John Furrier (@furrier), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, in theCUBE’s studio in Palo Alto, California, to officially announce the release of G2 for GDPR and discuss the complex effects GDPR will have on the global economy.

Democratizing GDPR compliance

In January, Jonas sat down with theCUBE to tease a project, Entity Resolution 2.0, that would later be revealed as G2 for GDPR. “Our mission is smarter entity resolution for everyone everywhere,” he said. Jonas and his team have been developing the Entity Resolution technology behind G2 for 9 years, with much of the engineering taking place since Jonas’ departure from IBM in 2015.

With its official launch on January 28, which was International Data Privacy Day 2018, Senzing is making a statement about the utility G2 will provide for businesses looking for an effective GDPR compliance tool. The software works to detangle data complexities for enterprises and small- to medium-sized businesses in need of organized data sets to present to customers in the event of inquiry.

“One of the hardest things to comply with GDPR is you have to be able to find the data you have. As you get to [be] a larger company, it’s difficult to to even discover all the sources,” Jonas said. G2 automates detection of sources, identity duplicates and more, all within a real-time machine learning system that is self-tuning and self-correcting.

“This is really going to be the missing link, because organizations aren’t going to be able to comply if they can’t find the record,” he said.

With so many companies in need, Senzing is poised for an influx of business as GDPR compliance ramps up over the coming months. The software is built to serve a range of businesses and be affordable to companies at every size. “We have an enterprise edition … but we’re really trying to democratize the capability. We’ve been … building a workbench around our G2 APIs for small and medium business that have 10 to 250 employees,” Jonas stated.

With the benefit of nearly a decade of work, Jonas is confident G2 for GDPR will be a solution that allows businesses to continue thriving in the wake of these challenging data mandates. “We really are the missing link. It’s a great tagline, but it’s also totally true,” he concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s CUBE Conversations.

Photo: SiliconANGLE