A seamless shopping experience is always easy for the customer, but Magento Inc. wanted to make it easy on the seller as well. The former eBay Inc. subsidiary has developed an open-source e-commerce platform that leverages its partner ecosystem, incorporating the latest e-commerce trends and helping businesses solve the challenges of operating in the digital marketplace, according to John Stockton (pictured), vice president of product management at Magento.

“The open platform and the fact that we’re so partner friendly and ecosystem friendly makes it possible for other people to build businesses and to take us into places faster than anybody else,” Stockton said.

Stockton spoke to John Furrier (@furrier), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the Imagine 2018 event in Las Vegas. They discussed the evolution of the e-commerce marketplace and new products from Magento that will help developers and businesses take advantage of emerging trends in the mobile marketplace. (* Disclosure below.)

Three new e-commerce tools

Magento’s unique open-source ecosystem, with its community of more than 1,100 contributing partners, is the basis of the platform’s innovative edge. Building on that solid foundation, Stockton announced three ways in which the platform is evolving to target growth in mobile enterprise environments.

“For a lot of our customers, more than 50 percent of their transactions are coming from mobile,” Stockton said, announcing that Magento is becoming a progressive web application platform. “Progressive web apps are … going to be the way of the future,and I don’t think any merchant in the world can afford to ignore them. Our PWA developer studio is going to make it easy for merchants to create those apps,” Stockton said.

Omnichannel marketing is the second area in which Magento announced a new initiative: “The big news there is we are going to be releasing an Amazon sales channels module for Magento commerce that enables the Magento merchant to push their catalog out to the Amazon marketplace, do things like dynamic competitive pricing, and then track all that transaction data as their products are sold on Amazon,” Stockton stated.

The third announcement is that Magento Business Intelligence will now be included free for Magento commercial customers. MBI is a full-stack business intelligence data warehouse solution that provides a single source of truth reporting solution for commerce touchpoints, allowing businesses to pinpoint lost revenue opportunities and increase sales.

The common thread to these three products is to help Magento’s client base navigate through the complexity of the digital marketplace, according to Stockton. “We recognize, for our customers, that connecting all [the consumer] data together and rationalizing it all is a challenge. We think we can do a lot to solve that challenge for them through our business intelligence tools and our data,” he concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the Imagine 2018 event. (* Disclosure: TheCUBE is a paid media partner for the Imagine 2018. Neither Magento Inc., the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE