UPDATED 13:40 EDT / MAY 21 2018

NEWS

Veeam focuses on hyper-availability, streamlined cloud for modern data protection

The security landscape is rapidly evolving for modern technology. With the influx of data from “internet of things,” expansions in cloud-enabled processing, and heightened risks from malware and other data threats, enterprise needs for updated protection are quickly outgrowing the capabilities of legacy systems.

“There is an ecosystem that’s been built up around the products for things like disaster recovery as a service [and] backup as a service,” said Phil Goodwin (pictured), research director of the storage systems and software practice at IDC Research Inc. “People take the Veeam software, build it into their own products, and go to market. That’s totally unique … compared to many of their competitors.”

As leading information technology support companies work to integrate data protection into their systems and offer an all-in-one solution to customers, Veeam is expanding its portfolio to provide flexible options to businesses with a range of cloud needs.

Goodwin recently spoke with Dave Vellante (@dvellante) and Stu Miniman (@stu), co-hosts of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, at the VeeamOn event in Chicago. (* Disclosure below.)

This week, theCUBE spotlights Phil Goodwin as our Guest of the Week.

New data threats

Organizations have more available data than ever before, but new risks and software limitations are preventing full utilization. “The nature of threats has changed a lot over the years. … It used to be system failure, human error, and to some degree natural disaster were your biggest threats. Nowadays it’s ransomware [and] malware,” Goodwin said.

Those limitations are the major driver behind growth in the disaster recovery as a service. The global market was valued at $1.7 billion in 2016, and projections show it growing to as much as $38.91 billion by 2025. Organizations are eager to leverage valuable data across their businesses, a feat further complicated by the security compliance mandate posed by the European Union’s General Data Protection Regulations.

“[GDPR is] a threat to how you manage data, and that threat is much more widespread than many organizations realize,” Goodwin said.

These new needs have inspired top cloud infrastructure support partners like IBM, Amazon Web Services and Microsoft Azure to build their own backup and recovery services — creating competition for individual data protection providers like Veritas, Commvault, Rubrik and Veeam. “Dell EMC [is] focusing on IoT, [which] generates a phenomenal amount of data [that] … needs to be captured, protected and managed. … Veritas has been … taking a holistic view of data management. … Commvault [is] getting into some cloud related kinds of things,” Goodwin said.

Supporting a growing market

Despite the simplicity of a comprehensive product offer from large cloud contenders, businesses are seeking custom solutions over all-in-one convenience as their data priorities shift, according to Goodwin. “We found a willingness among IT organizations to not simply try and go with a single product, but to rather buy a best-in-class product for specific platforms,” he said.

Veeam’s focus on unique data solutions for customers gave the company its reliable reputation in the small-to-medium-sized market. Now, Veeam is expanding its management and protection efforts into the enterprise market. “IT organizations are realizing that much of that data … is not being protected. … So they’re using third-party tools and applications like Veeam to bring that data back on-site and protect it according to … governance requirements,” Goodwin stated.

The company is utilizing its own tech, as well as partnering with organizations like Learn on Demand Systems and Pure Storage Inc. to provide its most seamless, comprehensive offering to customers of all sizes. “They have their traditional business within the data center, but they’re also partnering with cloud-based organizations like Azure, Amazon and others to help organizations protect data they have in the cloud,” Goodwin said.

The company’s approach seems to be working. In May, Veeam announced its latest Net Promoter Score at 73, a customer satisfaction rating 3.5 times higher than the industry average. The achievement marks the fifth year in a row Veeam has outperformed the industry in its customer service. The company has projected its year-end software revenue at $1.1 billion and plans to reach $2.5 billion in the years following 2020.

Innovating into the future

As data generation exponentially grows and its utilization becomes increasingly vital to business strategy, disaster recovery as it is known today will become obsolete, Goodwin predicted. “The trend [is] going into a continuum of availability. … If I can move data across geographies and recover my application seamlessly regardless of where the data is, why do I need to have disaster recovery?” he said.

Looking ahead, Veeam is focusing on hyper availability and a spectrum of other streamlining opportunities in the cloud. As Veeam continues to expand its product offerings for large-scale customers, the company may need to shift focus to the top-down data management overhaul enterprises will soon require.

“Sixty percent of organizations have embarked on some kind of digital transformation, and about 70 percent have a cloud-first perspective. Organizations are looking at those kinds of opportunities … and saying, ‘How can we optimize this environment entirely,’” Goodwin concluded.

Watch the complete video interview below, and be sure to check out more of SiliconANGLE’s and theCUBE’s coverage of the VeeamOn event. (* Disclosure: TheCUBE is a paid media partner for VeeamOn 2018. Neither Veeam Software Inc., the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Photo: SiliconANGLE

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