With unicorn status, all-flash storage array maker Pure Storage Inc. has quite a reputation to maintain since launching its initial public offering in 2015. In a market where it’s increasingly difficult for a company to operate as a completely independent storage company, what’s the benefit of remaining independent in the age of hyperconvergence? And what will Pure Storage do once the Silicon Valley bubble bursts?

Looking to answer these and other questions, SiliconANGLE is at Pure Storage Accelerate 2018, currently underway in San Francisco, California. Watch live for exclusive commentary and interviews from our roving news desk, theCUBE, on Wednesday, May 23. (* Disclosure below.)

Surpassing $1 billion in revenue last year, Pure Storage appears quite successful with a market cap hovering around $5 billion, according to Wikibon Chief Analyst Dave Vellante (@dvellante) (Wikibon is owned by the same parent company as SiliconANGLE). With rapid growth boosted by its IPO, Pure Storage had also been “losing money for years in an effort to drive growth,” said Vellante, making for a classic case of riding the market boom. Wall Street according to Vellante has been rewarding growth for tech companies ahead of profits.

Heavily vested in scaling its market reach, Pure Storage is spending to be an original equipment manufacturer for software as a service providers and storage providers to the cloud, as well as on premises data center customers. Pure’s strategy according to Vellante is to simplify the storage appliance lifecycle experience and extend integration opportunities with partners through application programming interfaces (APIs). This is particularly important according to Vellante for providers competing with the likes of Amazon Web Services, Microsoft Azure, Google Cloud, IBM and Oracle, because it allows them to simplify their infrastructure and focus on adding value elsewhere in their stacks.

To this end, Pure Storage reported growth throughout its channel sales during its earnings call on Monday, highlighting a new partnership with high-performance computing developer Nvidia Corp. The two companies in March unveiled AIRI, a new offering for artificial intelligence and machine learning, combining Pure Storage’s FlashBlade all-flash storage array for unstructured data, alongside the Nvidia DGX-1 graphics processing unit-based platform for AI, and new software from Pure Storage for scaling this system to up to four nodes.

“We were ahead of the market in all-flash,” said Pure Storage Chief Executive Officer Charles Giancarlo during the earnings call. “We were ahead of the market with [non-volatile memory express]. And we’re ahead of the market with AI.”

Giancarlo used the opportunity to preview new services launching at this week’s Accelerate conference. Underlying several of the upgrades to be announced is Pure Storage’s new data-centric architecture umbrella, designed for customers to construct their data centers to be more data-service oriented with agile and quick deployments for software applications and analytics.

Pure Storage is also expected to reveal more products specific to AI, with Giancarlo noting a spike in customer interest for intelligent machine analytics.

Not having forgotten its roots in flash storage technology and its primary market appeal, Pure Storage will be unveiling upgrades to its storage systems for more dense, faster and cost-effective solutions, according to Giancarlo.

Pure Storage’s emphasis on blade storage could ultimately help the company in its efforts to scale beyond its core market “because they can participate with that more effectively in the uni-group future,” said Wikibon Analyst David Floyer. “Pure Storage knows the bubble will burst at some stage — they are growing very fast. Overall the SaaS market is declining, but flash is growing.”

Speakers at Pure accelerate 2018 include Charlie Giancarlo, CEO of Pure Storage; Dr. Kate Darling, a research specialist at the MIT Media Lab and a fellow at the Harvard Berkman Center; David Hatfield (a.k.a. “Hat”), president at Pure Storage; Jim McHugh, vice president and general manager at Nvidia; Matt Kixmoeller, vice president of product and solutions marketing at Pure Storage; and Matthey “Jez” Humble, co-author of Accelerate.

How to watch theCUBE interviews

We offer you various ways to watch all of theCUBE interviews that will be taking place at Pure Accelerate 2018, including theCUBE’s dedicated website and YouTube. You can also get all the coverage from this year’s event on SiliconANGLE.

TheCUBE’s dedicated website and Ustream

All of theCUBE’s exclusive interviews from Pure Accelerate 2018 will be available on theCUBE’s dedicated website. TheCUBE coverage will start on May 23 at 10:00 a.m. PDT and end on May 23 at 5:30 p.m. PDT.

You can also watch all the interviews on the dedicated Ustream channel.

Watch on the SiliconANGLE YouTube channel

All of theCUBE interviews from Pure Accelerate 2018, which runs until May 24, will also be loaded onto SiliconANGLE’s dedicated YouTube channel.

Cubecasts

SiliconANGLE also has podcasts available of archived interview sessions, available on both SoundCloud and iTunes, which you can enjoy while on the go.

Guests who will be interviewed on theCUBE at Pure Accelerate 2018

Guests who will be interviewed on theCUBE include Pure Accelerate 2018 speakers Charlie Giancarlo; David Hatfield; and Jim McHugh.

Other guests include Benjamin Nathan, chief information officer for UCLA schools of Dentistry, Medicine, Nursing, and Public Health; Axel Streichardt, senior director of business applications at Pure Storage; Siva Sivakumar, senior director of data center solutions at Cisco Systems Inc.; Robert Lee, vice president and chief architect at Pure Storage; Rajiev Rajavasireddy, vice president of product management and solutions at Pure Storage; Patrick Welch, network services manager at Mississippi Department of Revenue; Matt Harris, head of IT at Mercedes-Benz Grand Prix Ltd; Matt Burr, vice president of sales, North America, at Pure Storage; Ken Ringdahl, vice president of global alliance architecture at Veeam Software Inc.; and John Meng, senior director of global IT operations at Simpson Strong-Tie.

Livestream of Pure Accelerate 2018

If you are unable to attend Pure Accelerate 2018 San Francisco, you can still catch a livestream of all the event’s keynotes from the comfort of your home or office.

(* Disclosure: TheCUBE is a paid media partner for Pure Storage Accelerate 2018. Neither Pure Storage Inc., the event sponsor, nor other sponsors have editorial control over content on theCUBE or SiliconANGLE.)

Image: SiliconANGLE