Ben T. Smith IV

Ben T. Smith IV is CEO Wanderful Media, a startup focused on reinventing online discovery shopping with a social experience. He is also a Venture Partner at Accelerator Ventures and co-founder of and . Ben blogs at, and you can follow him on Twitter at @bentsmithfour.

Latest from Ben T. Smith IV

What’s the formula to make simple, powerful apps? Developing the easy life

Consumers prefer apps that do one, maybe two things, very well. Clunky apps that try to be your virtual Swiss Army Knife typically fail to do anything good, with each additional feature being another impossible frustration. Instead, an app should do one or two things, and be great at them. The app marketplace is more crowded and competitive […]

Why Bricks-And-Mortars Will Live Forever

One word: Apple. . If there is any proof needed that brick and mortar retail is here to stay, one just needs to look at the Apple Retail Store. As Kim Bashkin of Business Insider highlighted in a recent post, “[the Apple Store] has been widely touted as a major step forward for brick-and-mortar retail. […]

Love the Ones You’re With. Why Startup Success Depends on Relationships

Co-authored by Ben T. Smith, IV, CEO and Doug Kilponen, COO of Wanderful Media