Tim Hawkins
Latest from Tim Hawkins
Authentic ads? The balancing act between technology and action
For the past 10 years, Oracle Corp. has honored companies with The Markies — awards given for excellence in marketing and customer service by using Oracle Marketing Cloud solutions — during the Oracle Modern Marketing Experience. This year however, there has been a shift in the requirements for the awards that better reflects the changing marketing industry, ...
Digital transformation reshapes modern sales and marketing efforts
One of the topics covered at this year’s Oracle Modern Marketing Experience in Las Vegas, Nevada, is about how many customers are undergoing a digital transformation in order to stay competitive in a marketplace that is fast becoming a tougher place to compete. One of the biggest points Oracle Corp. tries to get across to its customers ...
How cutting-edge technologies are improving customer service
There is a very clear message at this week’s Oracle Modern Marketing Experience event, and that message is to focus on customer service. With the rise of virtualized cloud environments the marketing game has changed, and according to Aaron Shidler (pictured), vice president of CX cloud product development at Oracle Corp., customers are trying to find new ...
Staying on task: How can digital content creators maximize efficiency?
Digital content creation has seen many changes over the years, but it’s fair to say that since the rise of the cloud, everything in that field has fundamentally changed. To deal with these changes, Adobe Systems Inc. evolved its current suite of creation tools, called the Creative Cloud. “The Creative Cloud is the suite of ...
How one tech company is standardizing digital content and delivery
In the 21 years since the inaugural NAB Show, the event has heralded many advances and an incredible transformation in digital broadcast technology. But according to Alan Hoff (pictured, left)), vice president of market solutions at Avid Technology Inc., it’s only very recently with the shift to cloud-based technology that one can truly say the entire process of media ...
Making sense of real time network monitoring: Measuring efficiency in the cloud
Modern computer networks are unlike anything that came before them. In the old-school days of on-premises server farms, administrators knew every server on their network, what it did and when it was having problems. In today’s world of virtual machines and massive distributed cloud-based networking, that just isn’t possible, so large online vendors like Amazon.com Inc. ...
Docker’s modernization program “containerizes” legacy applications
Unveiled at this week’s DockerCon event in Austin, Texas, a new program from Docker Inc. aims to help customers still using older legacy applications migrate to the hybrid cloud by virtualizing app deployment through containers. The Modernize Traditional Apps program makes containers more secure, allowing their portability to modern cloud infrastructure without the need to rewrite the existing code. Many traditional companies ...
Open collaboration is the heart and soul of Docker the business
Since it was first conceived, Docker has been by design both an open-source project and a marketable product, according to Solomon Hykes (pictured), founder and chief technical officer at Docker Inc. Hykes attributes the success of Docker the product to Docker the project, as well as the fact that the platform has had a completely open and transparent development. ...
An analytics revolution: the shift to deep learning and cognitive computing
With the position of Chief Data Officer being a relatively new concept that corporations are only recently beginning to incorporate into their business models, it comes as no surprise that the role has not yet been universally characterized as a set of defined job functions and responsibilities. In fact, the analytics tools used to do the job are ...
From concept to practice: CDO role continues to evolve
One of the big questions posed at today’s IBM Chief Data Officer Strategy Summit in San Francisco is how the CDO role is evolving. A broad range of industries have a wide variety of answers, but according to Seth Dobrin (pictured), Ph.D., vice president and chief data officer at IBM Analytics, a CDO is generally tasked with ...