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Big Data Putting the Heat on Ad Agencies to Scale

The Paris-based Publicis Groupe and New York’s Omnicom Group recently announced a multi-billion dollar merger of equals that will create the world’s largest advertising agency. Wikibon Principal Research Contributor Jeff Kelly appeared on NewsDesk…

Tresata Enters Milestone Partnership with AVAC

Tresata has teamed up with a research firm called Advanced Valuation Analytics Corporation (AVAC) to develop Big Data applications for the financial services sector. As the name implies, AVAC offers valuation and predictive modeling…

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