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Spotify, iCloud Battle for US Music Market

London-based Swedish music services company Spotify is making its way to become a superpower in the online music industry. The “to die for” factor in their new attack of the business is their “freemium” service.…

HP in a Seesaw: Stocks Down, Tablets On

Hewlett-Packard is on an upswing and a downhill ride. Being the largest computer manufacturer in the world, a lot is expected from them. And setbacks, in the eyes of outsiders, are nearly impossible. But,…

CLV, Cohort Analysis, and Survival Curves

Customer Lifetime Value (CLV) is an important metric in any SaaS business, it explains the potential for profitability and more directly the extent to which a company should spend to acquire customers, measured as…

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