Investors are throwing money at yet another robotic process automation startup. The latest beneficiary is Israeli firm Kryon, which today said it has closed on a $40 million round led by OAK HC/FT.

Previous investors Aquiline Technology Growth and Vertex Ventures also participated in the Series C round, which brings Kryon’s total funding to date to $53 million.

Kryon is one of several startups in RPA, which is a rapidly emerging niche in artificial intelligence. RPA involves using software robots to study business workflows and discover ways to automate mundane or repetitive tasks, the main benefit being that it frees up workers to focus on more creative tasks.

Until RPA emerged, the automation of manual business work was often prohibitively difficult to set up. That’s because automation used to require writing and then implementing custom code, which involves a ton of programming work, especially when companies need to modify multiple business apps.

Kryon aims to simplify this process by providing an easy-to-use, drag-and-drop interface that enables users to create custom workflows for a range of business tasks. Its platform is used to create deep learning-powered bots that can navigate application interfaces by sight, just like a human worker would do. As a result, numerous repetitive tasks, such as form creation and payment processing, can be automated without any fuss.

Kryon’s platform can also be used for employee training purposes. For example, it can be setup to provide a step-by-step walk-through of a specific application’s features, so new hires can familiarize themselves with company apps without needing to be trained by people.

The $40 million in funding Kryon has just bagged is not to be sneezed at, but the company is going up against rivals that have pocketed far more. They include Automation Anywhere Inc., which landed $300 million in a Series C round of funding last November, and UiPath Inc., which bagged its own $265 million round of funding in the same month.

Kryon might not have the same financial clout as those rivals, but the Chief Executive Harel Tayeb told SiliconANGLE that its platform offers something unique: its Kryon Process Discovery tool that can identify and recommend which business processes can be automated, and then build the workflows necessary to make it happen.

“Process Discovery robots run silently and simultaneously alongside employees who are performing everyday business tasks and making decisions first-hand in a variability of business scenarios,” Tayeb said.

Kryon said it plans to use the capital to continue developing its platform, expand its sales and marketing teams, and open new offices in key global markets it’s targeting.

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