If 2010 is the year of Cloud Computing, you would think someone would have doubled down on a thirty second advertisement during what turned out to be the most watched telecast in history.
Sure. Maybe the audience might be a little broad, but it is still a heck of a way to get the word out. Need I remind you of the numerous dry, pointless and consistent ads from Cisco, IBM and such. I’m not saying we have to get all "GoDaddy" with the ad, but there could have been something. I mean it is the super technology that will be affecting everyone, right? Right?
It’s more than likely that the audience would have no clue what they’re watching. What we don’t need is the common person walking away from the Super Bowl more confused about a topic that confuses the majority of the very people in the technology business selling and using the stuff.
The message of Cloud Computing, grid computing, utility computing is not ready for the masses. Until a major company steps up and proclaims through a very clear offering or message, "THIS IS THE END OF SOFTWARE AND COMPUTING AS YOU KNOW IT", then it is clearly not ready for that level of awareness.
That being said, it may be until the next Super Bowl that the mass audience opportunity presents itself again. We have a long way to go within our own community before we can get to that point.
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