Apple and Google are Angling for Amazon’s Lunch in the eReader Market

With Apple’s iPad hitting the market in a matter of days, how big an impact will the computer giant’s entrance into the tablet and eReader business make? A huge one, according to several research firms such as eMarketer, Yankee Group and Credit Suisse. Amazon’s eBook market share is going to shrink, shrink, shrink over the next few years; there will be formidable new competitors coming aboard (hint: a big search engine!); and consumers will be buying eReaders by the bushelful. For all the numbers and how the market shakes out, tune into my New Media Minute this week for a first look at some of the early data on this red hot market. You’ll also learn how the beleaguered magazine and newspaper industries will fare on tablets.

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About Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads! When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.