Daisy Whitney, Author at SiliconANGLE

Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business.

At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads!

When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.

NEWS

New Media Minute: How to Build and Boost Your Brand’s YouTube Channel

By Daisy Whitney Mar 29, 2012

All brands should be on YouTube, but feeding a YouTube brand channel can feel like a daunting task. However, there are many ways to build up the video in your brand channel without producing…

NEWS

New Media Minute: Online Video Gold Rush as Vendors Race to Roll Out New Video Features

By Daisy Whitney Mar 8, 2012

As the online video business continues to grow, video vendors are racing to introduce new products, eager for a piece of the $3.1 billion ad spending pie. Companies from online media firm Local Corporation,…

NEWS

New Media Minute: Mobile Marketing: How to Reach Consumers in Retail Stores

By Daisy Whitney Mar 1, 2012

More than half of U.S. smartphone users turned to their phone to perform retail-related activities while in a store, according to comScore. That could be taking a picture of a product, comparing prices or…

NEWS

New Media Minute: How to Build a Loyal Video Series Audience

By Daisy Whitney Feb 22, 2012

Since only one in twelve branded videos pass the one-million view mark, brands and producers are better off building an audience than going for a viral hit. There are several best practices that any…

NEWS

New Media Minute: How to Measure Social Buzz for a TV Show – Bluefin Labs

By Daisy Whitney Feb 1, 2012

Where will the next great breakthrough in marketing and measurement come from? A lot of ad agencies are betting on a social media metrics company called Bluefin labs. Every where I turn, I hear…

NEWS

New Media Minute: Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds

By Daisy Whitney Jan 27, 2012

What do you get when you combine a $500,000 online video buy with a $2.6 million TV campaign? A 14% percent boost in reach, an 18% jump in frequency and an 11% reduction in…

NEWS

New Media Minute: How Consumers Use Tablets, Mobile Devices in the Home – Words from a TV Exec

By Daisy Whitney Jan 18, 2012

Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We…

NEWS

Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40%

By Daisy Whitney Jan 4, 2012

After a robust 2011, online video advertising should enjoy another year of rapid growth and is on pace to increase 40% over last year. Some marketers will move money from TV budgets to online…

NEWS

New Media Minute: Three New Media Predictions for 2012

By Daisy Whitney Dec 21, 2011

In many ways, 2011 was the year of the tablet, while social TV and online video partnerships enjoyed a robust twelve months as well. Looking ahead to 2012, keep an eye out for standards…

Daisy Whitney

New Media Minute: Online Video Gold Rush as Vendors Race to Roll Out New Video Features

New Media Minute: Mobile Marketing: How to Reach Consumers in Retail Stores

New Media Minute: How to Measure Social Buzz for a TV Show – Bluefin Labs

New Media Minute: How Consumers Use Tablets, Mobile Devices in the Home – Words from a TV Exec

Pre-rolls, Mobile Video Ads to Drive Online Video Spend 40%

New Media Minute: Three New Media Predictions for 2012

LATEST FROM THECUBE

UPCOMING CUBE EVENTS

RECENT CUBE EVENTS

Supermicro Open Storage Summit 2026

Black Hat USA 2026

GraphTalk 2026

AMD Advancing AI 2026

RAISE Summit 2026

SIGN IN

OR

New User? SIGN UP

Join us

SIGN UP

Bio

Ethics statement

Contact us

Partner with us

Contact us

Guest inquiry