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Author

Daisy Whitney

By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business.

At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads!

When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.

She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.

NEWS

How to Measure Online Video Engagement

By Daisy Whitney
Online video advertising is on track to become one-third of all online display advertising by 2014, and as it grows advertisers will increasingly look to quantify consumer engagement with those ads. Engagement can run…

NEWS

Car Dealer Triples Sales with iPad

By Daisy Whitney
iPads and tablets are popular for watching videos and playing Angry Birds, but they’re also gaining traction in the enterprise and in business to business uses. Here’s a look at how hospitals, corporations, manufacturers…

NEWS

King of the Living Room?

By Daisy Whitney
Whether through apps, game consoles or connected TVs, Netflix is well on its way to living room dominance. The market for connected TVs with built-in apps for Netflix, YouTube and others is poised for…

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