NEWS
New Media Minute: How to Have an Awesome Tablet Strategy
Got an iPad strategy yet for your brand? If not, you should since 24 million consumers will have tablets this year. But should you charge for your app? Should you create for all types…
NEWS
New Media Minute: How to Do Social Media – The Top Three Do’s and Don’ts
What are the rules for engagement in the social Web? How often should you post on Facebook? How should you handle customer complaints on Twitter? Daisy Whitney asked social media expert Scott Meldrum of…
NEWS
Online Video to the TV Ad Rescue
Nielsen recently reported that the number of TV homes in the U.S. has dropped due in part to younger consumers going without paid TV. Online viewing may fill in the gap though, because the…
NEWS
New Media Minute: How to Optimize Your Site for Mobile
Smartphone users are much more likely to take action, such as buying a product, after seeing a mobile ad. And that action, usually starts with mobile search. According to a new study from Google,…
NEWS
New Media Minute: Four Digital Media Startups to Watch
Want to know which digital media startups to keep your eye on? The New Media Minute says to watch for innovation from Rich Relevance, Yinzcam, Klout and Tynt. For all the details, check out…
NEWS
New Media Minute: How to Grow Your YouTube Audience
Want to know the secrets to success on YouTube? Then you’ll want to watch this exclusive New Media Minute interview with YouTube exec Bing Chen who offers tips on brand identity, how to use…
NEWS
How to Enchant Customers, Audiences, and Viewers
Author and venture capitalist Guy Kawasaki spoke at the ad:tech SF conference on the Art of Enchantment, sharing his tips on how to”enchant” audiences, customers, viewers, your boss, employees and more. Here are his…
NEWS
New Media Minute: Media Ad Deals Hot in Upfront
The biggest TV ad buying season of the year is now upon us in the upfront – and new media is likely to play a big role in many cable networks’ plans and presentations…
NEWS
The Three Golden Rules of Social Media
Social media is a powerful marketing tool, but most posts fade quickly – 92% of retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says…
NEWS
How any Brand, Company, or Producer Can Use Moble Bar Codes to Market
Marketers and advertisers are increasingly turning to bar codes as one of the hot new media platforms. Given the prevalence of smart phones, brands have recognized the opportunity to connect with consumers via these…