New Media Minute: Online Video Buy Boosts TV Reach by 14%, Frequency by 18%, Study Finds
What do you get when you combine a $500,000 online video buy
with a $2.6 million TV campaign? A 14% percent boost in reach, an 18%
jump in frequency and an 11% reduction in the cost of the impressions.
Or so says YuMe, the online video network that partnered with Nielsen
to study effectiveness of a cross-platform campaign. For details on
how online video boosted the efficiency of TV, check out this week’s
New Media Minute.
[Thanks, Daisy.]
