UPDATED 10:32 EDT / APRIL 28 2010

C-Squared – Controversy & Creativity; Is The Theme For Apple Worldwide Developers Conference Kicks Off June 7 in San Francisco

Apple is announcing the dates for their Worldwide Developer Confernence – June 7th in San Francisco.  This should be a ton of fun given all the creativity around the iPad and all the market success of the iPhone. Of course on the heels of the most amazing financial quarter of corporate performance in the company’s history.

The theme for this years Apple developer conference is:  C-Squared — Controversy and Creativity

It will be interesting to see how they handle the Flash debacle and what their developer plans are for the ecosystem.  I think that Apple will not fail at working with developers.  They have way to much market power plus their platform really is unleashing tons of creativity among young developers.

Apple is taking advantage of what I called in Sept 2009 a Counterculture in technology entrepreneurship.

I am very bullish on Apple.  From my perspective the overall mood of the market is that Apple has successfully ushered in a new generation of developers making new products.  Most recently this was represented by the iPad launch and iPad and iPhone developer camps and meetups going on around Silicon Valley and throughout the world.

Real opportunity is emerging across the board.  What we will be seeing is amazing innovation.  New kinds of applications and functionality will be hitting the scene with unprecedented speed and creativity.  Also impacted is the cloud and infrastructure space – like Juniper and service providers.

Here is Apple’s release:

CUPERTINO, California—April 28, 2010—Apple® today announced that it will hold its annual Worldwide Developers Conference (WWDC) June 7 through June 11 at San Francisco’s Moscone West. The five-day conference includes the first ever iPad™ development sessions and hands-on working labs for iPhone® OS 4, as well as Mac OS® X core technology labs.

“This year’s WWDC offers developers in-depth sessions and hands-on working labs to learn more about iPhone OS 4, the world’s most advanced mobile operating system,” said Scott Forstall, Apple’s senior vice president of iPhone Software. “WWDC provides a unique opportunity for developers to work side-by-side with Apple engineers and interface designers to make their iPhone and iPad apps even better.”

WWDC 2010 is focused on providing advanced content for skilled developers across five key technology tracks: Application Frameworks; Internet & Web; Graphics & Media; Developer Tools; and Core OS. Apple engineers will deliver over 100 solutions-oriented technical sessions and labs. WWDC 2010 gives an incredibly diverse community the opportunity to connect with thousands of fellow iPhone, iPad and Mac® developers from around the world.

Sessions offered in support of the five technology tracks include:

  • Application Frameworks: Implementing Local and Push Notifications; Future Proofing Your App; Understanding Foundation; What’s New in Foundation for iPhone OS 4; Advanced Cocoa® Text Tips and Tricks; API Design for Cocoa and Cocoa Touch®; Advanced Gesture Recognition; Integrating Ads with iAd; Building a Server-driven Personalized User Experience; Using Core Location in iPhone OS 4; and Calendar Integration with Event Kit.
  • Internet & Web: Delivering Audio and Video Using Web Standards; Getting the Most Out of Safari® Integrated Developer Tools; Using HTML5 Local Data Storage; Adding Touch and Gesture Detection to Webpages on iPhone OS; and Creating Info Graphics with Standard Web Technologies.
  • Graphics & Media: OpenGL ES Tuning & Optimization; OpenGL ES Shading & Advanced Rendering; OpenGL ES Overview for iPhone OS; OpenGL for Mac OS X; Game Design and Development for iPhone OS; Introduction to Game Center; Setting Up Games on Game Center; Game Center Techniques; Core Animation in Practice; Discovering AV Foundation; Editing Media with AV Foundation; and Advances in HTTP Live Streaming.
  • Developer Tools: Developer Tools Overview; Designing Apps with Interface Builder; Working Effectively with Objective-C® on iPhone OS; Mastering Core Data; Advanced Objective-C and Garbage Collection Techniques; Advanced Performance Analysis with Instruments; Mastering Xcode for iPhone Development; and Adopting Multitasking on iPhone OS.
  • Core OS: Network Apps for iPhone OS; Core OS Networking; Creating Secure Apps; Developing Apps that Work with iPhone OS Accessories; I/O Kit Device Drivers for Mac OS X; and Simplifying Networking Using Bonjour®.

Additionally, there will be five iPad and five iPhone Apple Design Award winners announced at WWDC 2010. There is no requirement to enter and winners will be selected from the App Store based on criteria that includes design, technical excellence, innovation, quality, technology adoption and performance.


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