Has the time finally come to cut the cord? A recent study from the Yankee Group found that one in eight consumers plan to cut back or ditch entirely their pay TV service this year and live off the Internet only. In this week’s New Media Minute, Daisy Whitney looks into why consumers are going cable-free and what challenges this choice will present. eMarketer also weighs in with its latest research on connecting the TV to the PC.
In the same vein:
About Daisy Whitney
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business.
At night, she writes novels for teens and is the author of The Mockingbirds, to be published by Little, Brown in Fall 2010. You can mark it on your “to-read” shelf on GoodReads!
When Daisy’s not inventing fictional high school worlds, she produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She is one of the first journalists to launch her own online newscast that covers the business of Internet video – the New Media Minute that is produced in partnership with NATPE. Her work is regularly read and watched by executives across the television, cable, advertising and Internet businesses. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to.
She LOVES talking about books, shoes, chocolate chip cookies and the world’s most amazing dog, who happens to be named for a flower too, Violet (Daisy’s dog). You can follow her blog on writing, reading and editing on her site at DaisyWhitney.com.
[...] you folks were paying attention, you could have seen the writing on the wall. Folks like me and Daisy Whitney have been talking about cord-cutters for quite some time, for instance. Today, though, the final piece in the jigsaw puzzle became [...]
[...] CableCo Cord-Cutting Finally a Reality. Are You the One in Eight? (4) [...]
[...] CableCo Cord-Cutting Finally a Reality. Are You the One in Eight? (4) [...]