BlackBerry Torch has launched, and it’s running RIM’s latest operating system, BlackBerry OS 6. After months of agonizing debate over RIM’s ability to keep pace with today’s smart phones, the Canadian manufacturer has revealed a product that rethinks much of its old designs. But as with all BlackBerry devices, several messaging and navigation functions are built into the design of the phone, remaining central to the BlackBerry user experience.

Still, it’s the user experience that’s witnessed the most change. A universal search tool has been added to the BlackBerry Torch, along with intuitive organization around media (videos, music, photos). The slide-phone has a touch screen as well as a full keyboard, and supports portrait and landscape views. The 5-megapixel camera isn’t front-facing, but pictures can be auto-tagged and titled (this makes for easy access later on, with the Torch’s universal search).

Another note about the universal search; it can be used to pull up messages and apps as well. Combined with the media upgrades, this release indicates RIM’s waning devotion to business users. What we’ve realized in the past few years is that smart phones don’t have to be restricted to business users, and professionals can appreciate all the other cool stuff, too.

While the new BlackBerry Torch could stand for a few more bells and whistles, it looks to be a great start for getting RIM back on track to contend with the growing Apple and Android presence. Even though the Torch expands RIM’s user appeal, it retains much of its familiarity.

This intentional move is reiterated in RIM’s distribution deal with AT&T. At the Torch press conference this morning RIM hailed the work AT&T is doing to improve the speed and reliability of its network. The easier access to the BlackBerry AppWorld also indicates a growing area of interest for RIM. Apple and Android have figured out the monetary and consumer perks of continued sales through mobile apps, and it’s high time RIM does the same.

For business users in particular, mobile apps have been a focal point for Apple as it encroaches on RIM territory as well. Apple has leveraged its AT&T partnership for promoting business tools, and today’s Torch debut may enable RIM to fight back on a more level playing field. As much as BlackBerry’s user experience has been lovingly modified on the Torch, I expect to see a hard push for its app market. The smart phone itself can no longer do it alone.