Does online buzz for a TV show equate to better ratings for that show? Not always, but it often translates into more engagement with the show and with the commercials in it – and engagement is a key metric for advertisers. Social media monitoring company Networked Insights has found that media agencies are improving efficiency in their TV buys by 5% to 12% when they consider the social media ripple effect surrounding a TV show. This type of measurement will likely herald new ways of buying ads in TV shows by leveraging online buzz.
- The SiliconANGLE Network
ResearchANGLE- Cloud vendors need to rein in the hype for CIOs to pay attention
- Iomega: Simple and huge capacity sometimes overshadows huge features
- Taming Big Data [A Big Data Infographic]
- Broadcasting EMC World 2012 and the Next Generation of Business Technology Careers
- Unhackable Encryption
- Real Time Research, Hot IT Trends: #theCUBE 2012 Summer Tour
- The Finest Shade of Blue: #theCUBE @ SAPPHIRE 2012
- Facebook’s New Green Data Center
- Metrics, ROI and TCO are great, but focus on what matters: A lesson learned from Southwest
- HP Gen8 server and Intel E5: A partnership demonstrating new ways to simplify IT
