UPDATED 12:43 EDT / AUGUST 27 2010

GoogleMe Gets Closer: Google Acquires Angstro for Social Search

An acquisition by Google hints at more development around the GoogleMe project. Angstro, a social news aggregation startup founded by Rohit Khare, is the latest in a stretch of socially-oriented Google acquisitions.

Launched in 2008, Angstro scours blogs and news sites to find the information most relevant to individual users’ needs. It added Knx.to last year, layering in real-time search componnents for more contextual results. An accompanying API has introduced the social componnt for Angstro, bringing it full circle for many of today’s current search trends.

While Khare will be joining Google, details surrounding the full acquisition of all Angstro’s technology and platforms have not been revealed. He posts on Angstro’s home page,

“Salim and I would like to thank everyone who was part of the adventure — not least, the thousands of users and beta testers who helped define our products and inspired our whole team.

While our work here may be done, the struggle for open, interoperable social networks is still only just beginning, and I’m looking forward to working on that in my new role at Google.”

As real-time and social search provide paths for executing new ways around search organization, delivery and advertising methods, Google has been anxious to stay on top of the movement. Interest in Slide, Zynga and Jambool were among the earliest indicators of Google’s GoogleMe plans, while the company has been making steady updates to Apps like GMail, SCVNGR and Buzz. Check out this Google acquisition chart, outlining the search engine’s insatiable appetite for startups.


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