Amazon Gets To Streaming: Media Mavericks or Playing Catch Up?
Amazon is preparing to battle with Netflix and Google (and Apple?) as it offers streaming TV services, offering shows and movies online. This puts Amazon on par with Android’s goals around streaming, teaming with broadcast networks like Fox and ABC for rentals priced at $.99. It would be yet another media-centric opportunity for Amazon, as it already offers a hefty catalog of content via its online store, Roko Set-top box, some Blu-ray players and Microsoft’s Xbox 360.
Amazon certainly doesn’t want to overlook this huge industry. Other Amazon prospects are NBC Universal, Time Warner and News Corp. Netflix has already spent $200 million for its Epix content, a movie network backed by Paramount, MGM and Lionsgate, with its viewers doubled over the past year. Google TV has high expectations, though details around signed partnerships have been shaky. This quarter, 15 million subscribers watched at least 15 minutes of streaming video, comprising 61 percent of users as compared to the 37 percent around the same time a year ago. The figures are indeed stunning.
Turbo-charge membership is one of Amazon’s tactics to counter this. It would be pretty tough for Amazon to catch up to Netflix, particularly as the on-demand rental service rapidly seeks its own expansion across mobile and other spaces.
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
