Ooyala, a video analytics and monetization company, announced a partnership with Roku Inc., a provider of streaming entertainment devices for the TV. This makes it possible for online video publishers  to reach viewers in their living rooms, as Ooyala publishers create custom-branded video channels in Roku boxes. From Ooyala Senior Product Manager Alex Holub:

“One of our core goals at Ooyala is to help publishers put their video content on every possible online, mobile, and over-the-top device. We started with delivery to the PC and followed that up with mobile delivery to the iPhone, iPad, and now the TV with Roku. Roku allows our publishers to reach viewers right in the living room — a great new addition to our multiplatform offering.”

This integration is first implemented by Alloy Digital, one of Ooyola’s customers. AlloyTV is now available as a custom channel on Roku.

“The Ooyala integration with Roku allows Alloy to extend its premium video programming to innovative viewing platforms gaining popularity with consumers,” commented Robert Bell, CTO, Alloy Media + Marketing. “We are excited to bring a quality entertainment experience into viewer’s living rooms with great content that is drawing a large audience online.”

Roku’s half million customers makes this deal a very good thing for  Ooyola. An increased number of places to play their videos means more viewers, and more viewers means more brands to place paid advertising on those videos.  Addressing the common settop box concerns on the price of yet another device,  Roku’s open platform is the solution allowing internet content to be delivered to the television via broadband internet connection.

Ooyala recently took in a $22 million round, growing its platform and monetization offerings.  We’re sure to see some ad network developments on this end, as it bulks out its partners on the distribution end.