Millennial Media Updates Android, iPhone Ad Network: Access to More OS Features
Millennial Media has updated its software developer kits for Android and iOS (Android SDK 3.6.1 and iPhone SDK 4.0.4, respectively), improving experience and performance. One point to note is the increased access to a number of OS features, for more integrated marketing campaigns. See here for more details.
This marks the fourth SDK release for each operating system in the past six months. That’s a pretty rapid release schedule, especially with two platforms to maintain. It’s just another example of how Millennial Media is staying on top of the mobile advertising industry. Here’s a quick feature run down for each mobile OS:
Our new Android SDK 3.6.1 features:
- Improved static interstitial experience
- Video interstitials
- Updated overlay experience
- Allows the user to stay engaged in the advertisement while still staying within the application
- Enhanced JavaScript capabilities for advertisers
- Allows the advertiser to tailor the ad experience as they see fit
Our new iPhone SDK 4.0.4 features:
- Video interstitials
- Allows instant video play for advertisers rather than a streaming experience
- Updated overlay experience
- Allows the user to stay engaged in the advertisement while still staying within the application
- Enhanced JavaScript capabilities for advertisers
- Allows the advertiser to tailor the ad experience as they see fit
Millennial Media’s foray into mobile advertising is an area of interest for a number of companies. From a platform perspective, Millennial Media is a top-tier network that has recently been in talks with RIM, turning down an acquisition offer.
The mobile firm will need to maintain its relevance and continue to pursue that expeditious SDK release schedule, as Apple, Google and Microsoft are all developing integrated advertising options as well. Microsoft recently launched some updated SDK tools of its own, while Google’s cross-app accessibility is prepped to offer deep integration for advertisers as an extension of existing tools. Beyond mobile platforms, Opera’s even getting in the game, with news of a mobile ad network all its own.
Disclaimer: Millennial Media is a sponsor at SiliconANGLE.
A message from John Furrier, co-founder of SiliconANGLE:
Support our mission to keep content open and free by engaging with theCUBE community. Join theCUBE’s Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities.
- 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more
- 11.4k+ theCUBE alumni — Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network.
About SiliconANGLE Media
SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios — with flagship locations in Silicon Valley and the New York Stock Exchange — SiliconANGLE Media operates at the intersection of media, technology and AI.
Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Our new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.
