UPDATED 09:06 EDT / OCTOBER 08 2010

Adobe AIR on Android Needs Developers in Fragmented Mobile Space

Adobe has brought AIR to Android with a runtime app acting as a workaround of sorts, for apps that include AIR. With this, developers can publish ActionScript3 projects to run as native apps on Android, and delivered through the Android Market without having to rebuild the app.

From Adobe’s blog:

Developers can write new code or reuse existing web content to build AIR applications for the Android OS. Because the source code and assets are reusable across the Flash Platform runtimes, Adobe AIR and Flash Player, it also gives developers a way to more easily target other mobile and desktop environments.

As Adobe works feverishly to keep its mobile standards going, it’s been partial to Android as a welcome playground. With the AIR release, Adobe’s certainly seeking more developer interest, as there aren’t many Android apps running AIR. For multimedia and offline experiences, however, this is one way Adobe can unify some of its other platform efforts.

With the threat of HTML5 and its standardization efforts being pushed hard by Google, Adobe certainly faces competition in the market, which has already been severely fragmented on the mobile front. This is made evident with Google’s update of YouTube’s mobile site, enhancing the straight mobile browsing experience and diminishing the need for access via stand-alone app. So until more complete standards can be established around mobile browsing, the field for a unified multimedia experience is still territory up for grabs.

In other Adobe news, the company’s shares continue to rise amidst acquisition rumors.


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