Online video and related analytics are really starting to pay off. Video advertising and analytics startup TubeMogul has landed a $10 million Series B financing, led by Foundation Capital. Existing investors Trinity Ventures and Knight’s Bridge Capital Partners also participated in the round.
With a previous round of $5.4 million, TubeMogul is seeing steady support of its take on video analytics. “TubeMogul has increased revenues 300% yearly since inception while being extremely capital efficient,” said Ajay Chopra,General Partner from Trinity Ventures, in the company’s released statement.
Those are some pretty high figures, and its TubeMogul’s ad network and analytics that are to thank for such immediate growth. Having launched its video ad network earlier this year, TubeMogul has been able to tap into its existing analytics reach in order to provide a more comprehensive approach to video advertising. The company had $1.1 million in revenue last month, with projections at $10 million for the year.
As we’re seeing from a number of players in the digital media realm, analytics is a gold mine. TubeMogul’s done a stellar job by way of metrics, holding their value for publishers that need to track the influence of a given multimedia campaign. As online video growth leaks into several industries, across devices and through platforms, TubeMogul’s latest round of funding will help the company position itself to catch it all.
