EA, Facebook Go Deep: Virtual Credits
Electronic Arts, a leading global interactive entertainment software company, has signed a five-year agreement with Facebook, enabling gamers to purchase virtual goods in EA games on Facebook using Facebook credits, the virtual currency on the Facebook platform. As any other developer on Facebook, Electronic Arts will receive a 70% revenue share for Facebook Credits.
Pet Society and Restaurant City from Playfish, both EA divisions, are ranked among the 10 most popular games on Facebook. Electronic Arts has also shared that the latest version of Monopoly, the very successful family board game that was sold in 275 million copies since it was first introduced in 1935, will be solely introduced along with Pogo. Pogo games have been very popular among gamers in the last 10 years due to their novelty and variety of free games like Canasta, Scrabble, Jigsaw Detective, Mahjong and Texas Hold’em Poker.
Facebook Credits has been a rapidly expanding portion of the social network’s overall platform, and is expected to only gain in relevance as its mobile sector grows. Facebook has a major mobile announcement coming up tomorrow, and it’s widely speculated that it will relate to gaming and virtual goods in some fashion.
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