AMD announced during an investor conference, held today that the new company’s innovation, “Fusion APUs” will re-launch the market share that the organization lost during the previous years. The new processor is designed to combine the integrated graphics with CPU performances.
Expected to be available to end-customers by the early 2011, the new APU is already being integrated by the B2B AMD partners. The target market of the new APU – accelerated processing unit is the small mobile form factors.
To be more specific about the aimed products that AMD will consider for its prospective development, the company’s chief marketing offices, Nigel Dessau, mentioned the notebooks and PC categories. Understanding the development of notebook market and requirement, AMD’s assignee, Bergman reportedly posed this question: “Would you want to buy a notebook and know from day one it has three-or four-year-old graphics technology?”
The mobile market, which has the fastest and broad expansion, was not included in AMD’s plans.
The innovative policy of AMD is conducted by the main trends that polarise the technological world: the highly interest and consumption of IT devices, the development of graphic applications and the demanding features of the growing CPU market.
The Ontario-based company’s representatives have stressed the fact that AMD is the first company to launch the combo processor, which increased the performances of a common processor and features graphic attributes too. AMD’s vice president reportedly declared that “The No. 1 thing we have to do is have a differentiated product.”
Despite AMD’s claim to be the first to create the multi-functional chip, Intel made public some features of its new combo chip, under the code name “Sandy Bridge” during early September, at Intel Developer Forum in San Francisco. Therefore, the struggled and hostilities between the two chip giants are continuing.
The expected revenues for AMD’s strategy are about $40 billion by 2014, while today AMD has only 10% of that financial prediction.