Google Goggles 1.3 Takes on Barcodes, Print Ads and Sudoku

Google had announced in its blog it’s launching Goggles 1.3 for Android. The latest version of the app is available for both Android and the iPhone, and thanks to the update, all versions of the now faster Goggles can recognize print ads in major U.S magazines and newspapers posted from August 2010 onwards. After processing an ad, Goggles will display relevant search results on the user’s device, unlike the Googles marketing experiment which displayed a specific link.

“Within a second the phone gently vibrates and presents results, without requiring a button press. Simply tap on the result to read product reviews, check in-store availability and compare prices.”

In addition to increased speed and print ad recognition, there’s also the Sudoku solver. This component of Goggles 1.3 actually recognizes individual puzzles and provides answers. The Sudoku solver is still in its first version, but even if it isn’t that big a success from the technical stand point, it’s a good buzzworthy concept.

See here for details on an early Google Goggles marketing experiment. We also covered Google’s other mobile product releases and updates, including the launch of Google Maps 5.0 for Android and the rather fresh updates to Google Voice.  All of Google’s mobile initiatives circle back to the company’s larger goals around advertising, with new ways to incorporate visual and audio cues for our search needs and contextualization.

About Maria Deutscher

Maria Deutscher is a staff writer for SiliconANGLE covering all things enterprise and fresh. Her work takes her from the bowels of the corporate network up to the great free ranges of the open-source ecosystem and back on a daily basis, with the occasional pit stop in the world of end-users. She is especially passionate about cloud computing and data analytics, although she also has a soft spot for stories that diverge from the beaten track to provide a more unique perspective on the complexities of the industry.