Cloud database company Xeround is officially announcing a new service, MySQL for the Cloud. It’s a multi-geographic cloud database, making your service available on Amazon in Europe and North America. This makes the matter of your server location a little less relevant, adding to Xeround’s agnostic approach to cloud services.

What this does is enable you to operate your database instances closest to whichever server is running your applications. By co-hosting applications and databases on the same cloud within the same region, Xeround looks to limit performance issues and decrease application latency.

“Whether they are on the private or public cloud, most databases can’t offer the elasticity that Xeround provides,” said Razi Sharir, CEO of Xeround. “Because Xeround is a distributed, multi-tenant database that was built specifically for the cloud, we are able to add more choices for our customers such as data center locations and cloud providers.”

Xeround’s starting out with just two locations in this early release, with plans to expand to other geographical locations. In a competitive cloud market, feature upgrades are a necessity. This particular multi-geographic support is a first for the industry, with Xeround looking to one-up Amazon RDS and Database.com, both of which are lacking this attribute. Sharir anticipates more competitors will be joining this party, as “there are more companies moving in this direction…like Rackspace.”

The company presents an a la carte menu for its cloud services, linking services from different vendors. It’s a way of breaking down brands’ cloud services, circumventing vendor lock in—a growing concern for clients of Oracle and other major industry players. It’s an approachable way to scale the cloud, acting as a channel for the ultimate consumer trickledown.

It was last September Xeround launched MySQL for the cloud. Today’s release brings the company one step closer to fleshing out its MySQL offerings. We can expect more developments around the open source database, as it gains in popularity. Oracle’s been swift on the MySQL updates as well, adding to its momentum.

Xeround pulled some good feedback during its private beta, where the “ customer space is interesting for us,” Sharir tells me. “On the entry level we have micro-apps (mobile, iPhone), and on the other end we have larger enterprises running large MySQL. The spectrum is very wide. Soft spots range in databases from 1-10 GB in size, and OTP rates of their business-to-business and business-to-consumer apps.” The private beta was a good 500 strong, seemingly with a good range of testers. I look forward to watching the MySQL standards grow from these industry development benchmarks.