It’s official that more Americans prefer online TV over conventional TV, particularly for watching national and international news. According a survey conducted by The Pew Research Center for the People & the Press, consumers from 18 to 29 age group use internet as a primary source for news. While television remains at the first position, followed by the internet, that day may not be too far when we will see internet on the top.
Among all this progress, the one that has suffered the biggest loss is the printed newspaper industry. The increasing influence of internet has heavily effected its market share, especially among Americans aged less than 49 years of age. On the other hand, for senior citizens of 65 years and above, TV and newspaper remains the major source of getting news.
Even radio is expected to lose its consistent share of 15% in coming years, as people prefer something with multiple forms of communication–text, audio and video, which is provided by online TV. Besides age, there are several other factors playing a role in this. For example, Blacks, those having less income and those with a high school education or less rely on television as their primary source of news, as compared to White and Hispanics, and those who are highly educated.
The realm of online TV is expanding further than ever before, and it’s all set to take a toll over conventional TV. Evidence of this is CES 2011, which experienced several big releases this year. Fuggo also released its first ever TV and video application that personalizes video content from the internet mobile and broadcast TV during the show.
Not only Americans, but the global online industry as a whole is experiencing an upward rift, as a recent Forrester report also suggests that online consumers are spending as much time on web surfing as on watching television.
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