Super Rewards is well known for its in-app montization, taking over social gaming on Facebook’s platform from relatively early on.  The company has its sights set on another platform (and sector, for that matter): Android.

Launching today, Adknowledge’s Super Rewards program now comes with an Android SDK, making it easier for game developers to integrate the virtual currency system into mobile games.  These come by way of direct rewards (i.e. virtual goods) to be applied directly to the game, incentivizing players and supplementing low or free prices on game apps.

“Subscription, banner and paid download models have proven to be challenging ways to monetize many mobile games and apps,” said Chris Smutny, general manager of Virtual Currency and Gaming at Adknowledge.

“However, the free-to-play model is proving itself to be a powerful way to monetize games. We have seen the success of F2P in games on social networks, as well as on standalone games. The next frontier is mobile. Over the last three years, Adknowledge has helped thousands of publishers to develop, grow and monetize their F2P games. We are uniquely positioned to do the same with mobile game developers.”

It’s a precedent-setting move for mobile game platforms as well as virtual goods markets, putting Super Rewards in a pretty good position for the upcoming challenges of the industry.  The mobile gaming sector is one of great opportunity for businesses, developers and ad networks alike, but it’s a competitive space that’s cutting its teeth by experimenting with the emerging models for monetization.  Super Rewards, however, is ready for the unavoidable obstacles, seeing high revenues and rapid adoption.

“I think mobile game developers are behind those services that operate on social networking platforms.  Throughout 2011, it will be our job to evangelize around mobile gaming monetization,” Smutny says during an interview.  “We’re on par for a nine-figure annual revenue rate by end of 2011.  This is going to happen far faster on mobile devices than any other sector…the expectations are difficult to overstate.”

It’s because of the lowering barriers to entry for consumers wanting Android devices.  Between promos from carriers and the mass production of Android smartphones, there’s room for several game portals to take effect in the coming year.  While Google showed its hand with the Kongregate Arcade ban last week, it’s clear that the Android platform will be one to reckon with, as it will provide a direct route to gamers, either in or outside of the Android Market storefront.

While Android is a major focus for Super Rewards at this point, the company already has the foresight to see past this single platform.  “We’re really anticipating the move beyond the individual platform to a more agnostic approach,” Smutny concludes, “with a focus on the consumer and making our product accessible wherever.”