UPDATED 08:27 EDT / FEBRUARY 08 2011

Love Mania Hits Mobile Industry, Angry Birds and Milo Valentine’s Day Parade

There is no doubt that love is truly in the air with less than 2 weeks before the world celebrates Valentine’s Day. Of course, the mobile industry would not let this day pass without at least tapping their resources to paint the town red.  First to hit the love road is the ever popular Angry Birds, Rovio Mobile’s gaming pride.

Notorious for seasonal releases, pink is Angry Birds’ color of this love month. Android and iPhone users can now download the latest Angry Birds Seasons game. This update has been anticipated for quite some time now, and was especially designed for the occasion.  It features 15 levels with three “unlockables” and some special Golden Eggs are yet to be discovered.

This development, along with Angry Birds’ regular seasonal updates, have further validate the gaming thrust for the mobile sector, especially on the Android OS. With demand in mobile games surging, the investments being made by developers and publishers are indeed justifiable. The popularity of the games since it started has been phenomenal and is evidence as to how mobile games’ marketing has achieved great successes in the past year or so.

Aside from gaming, shopping is an all-out necessity for Valentine’s Day lovers. But, February also is one of the busiest (and shortest) months of the year, as retailers and shoppers are still recovering from the past holiday season. Worry no more, because Milo is there–a useful service for tracking down last-minute gifts.

Milo, too, is taking to the mobile sector, with a mobile app that can search for local products, and was recently integrated into eBay’s RedLaser app. It spans through a wide range with over 50,000 retailers, featuring 3 million products on-hand or ready for shipping. If you are a new user, you can browse through comments and other customers reviews published in the site.


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