Everybody is heading to the mobile direction, and photo-sharing is one sector that’s really been able to leverage this trend. And this same route is what Cooliris is about to explore via Liveshare 1.2—a way that ultimately connects people across the web and mobile through photo streaming live.  Cooliris is not going into this expedition without serious preparation. Additional financial aid worth $9.6 million is underway. The sum of money came from a Series C funding Kleiner Perkins Caufield & Byers, Deutsche Telekom’s T-Venture, DAG Ventures and the Westly Group. Liveshare 1.2 is now available for free on iPhone, Android and Windows 7.

Frank Gibeau, Cooliris Board member and President, EA Games Label, Electronic Arts Inc. narrated how the organization was inspired by the demand and their vision of a bright future for mobile photo sharing. He said, “With the market for multi-touch devices exploding, consumers are now expecting rich and immersive experiences in applications beyond games. Cooliris is positioned to leverage its immersive media platform with LiveShare to enable awesome media sharing across devices and the web.”

Cooliris is a start-up company who’s claim to fame was their visual browsing and browser add-ons that transforms photos and videos into a 3D wall. Now, this LiveShare 2.1 is the company’s answer to the flourishing mobile browsing environment, and will enable user to create photo streams dedicated for a particular event or group. Those invited to a stream can share photos that are taken on their phone or elsewhere—this is the “hyperpersonal” feature of the app.

This Palo-Alto based company, now worth $28.6 million and employing 45 people, has been aggressive in its pursuit to create a differentiating tool set. Towards the end of last week, it announced collaboration with the largest independent mobile ad network in the world, InMobi. The alliance is set to design a new generation technology that will integrate the best of both companies.

The photo sharing space, whether web or mobile, is promising as seen with big and small players coming in to the business incessantly. Days ago, Twitpic, Twitter media sharing site has expanded and tapped video support solutions. This was after another photo sharing app, Instagram snatched a $7 million funding led by Benchmark Capital.