ClickFox, the customer experience analytics company, has had quite a year so far, with a fresh round of funding, among other things.  The $18 million in funding was received as a part of Series C round, and is a significant financial boost to the company.  The funding was offered through a syndicate spearheaded by Morgan Stanley Alternative Investment Partners due to the reason that ClickFox is making good growth in its niche. Here’s what Managing Director at Morgan Stanley Jamey Sperans has to say on this,

“We recognize the enormous potential and value of data in today’s enterprise. But too often this data is ‘trapped’ inside separate functional areas and difficult to understand in any holistic way. ClickFox’s innovative solutions break down internal silos to enable companies to operate in a truly customer-centric way. We believe ClickFox is literally transforming the way some of the largest, most consumer-savvy businesses in the world analyze — and act upon — the wealth of customer and customer transaction data they capture in the normal course of operations.”

ClickFox’s growth and momentum in Analytics Space in 2010 was a high point of discussion, with the company announced that it achieved record growth last year and also saved billions, which seems really optimistic. It analyzed around 1 billion customer interactions per month.  There was also the launch of new application for customer experience analytics. The application was launched back in October 2010 to improve customer satisfaction using Customer Experience Analytics (CEA) software and solutions that deliver an end-to-end view of the customer experiences and supporting them all the way from interaction, dispatch and resolution.

The company’s growth in utility industry with addition of a leading Canadian energy provider, having signed on two energy/utility companies from Fortune 500 roster and leading regional energy providers leveraging  CEA software to monitor customer behavior trends for more than 20 million utility consumers in North America. And the selection of ClickFox by a leading energy provider to analyze complete customer experience.

Clickfox also signed a multi-year contract with leading energy company to analyze and improve the complete, cross-channel customer experience. This will certainly help ClickFox to expand its footprint in the energy/utility industry.

Wikibon’s Senior Analyst, Dave Velante also had an interview with Marco Pacelli, CEO of ClickFox discussing about Big Data realism and future of customer analytics. It was a brief interview taken by Dave before Pacelli made his way to the consumer panel at Breaking Records Event in New York. On being asked by Dave about meaning of Big Data to a customer with specific empirical needs, here’s what Pacelli replied,

“To be honest, unless you have the applications that are going to utilize this big data, it’s just more storage and more use of the data as where it’s got to go. Big data is the game, but, you got to be able to leverage the value of the data. That means pull it off faster and makes sense out of it, have applications that utilize it. Otherwise, it’s just more storage.”

Take a look at the video here.

Looking at larger big data trends, it is now reshaping the IT economics, as a Wikibon Peer Incite suggests that data warehousing isn’t a thing in the past and may actually coexist with Big Data. Having its ties with analytics, Big data is the microfiber of analytics, and is going to flourish more than ever.Recently, IBM also gave away Big Data analysis to cites seeking self-improvement by a launching a free website, City Forward.

Moving back to The ClickFox Experience again, it also informed about its other achievements like Wikibon CTO Award for the best enterprise infrastructure technology innovations of 2010, upcoming events and some useful downloads for the customers.  What a year it’s been for ClickFox so far!