UPDATED 17:34 EDT / MARCH 21 2011

HP Gets into your Pocket: Prepaid Cards to Stimulate Consumer Buys

The financial industry will be going through a transformation as online payment solutions and technologies such as NFC are being deployed. However, the wallet and credit card won’t disappear anytime soon – at least, that’s what HP seems to think. Today the world’s biggest computer manufacturer announced the HP Prepaid Card Services suit, a payment delivery offering targeting banks and launched as the latest part of the HP Cards and Payments Services portfolio.

Among the features HP Prepaid Card Services offer:

“An inventory management system tracks the complete life cycle of the card, providing clients with the assurance that they have card inventory ready for distribution;

A self-service customer portal enables cardholders to easily enroll their cards securely with their issuing bank, view their transaction histories, add funds, change their PIN and report lost or stolen cards;”

The offering also includes a brand-able customer service portal, which enables secure access to cardholder profiles and transactions in order to address customer inquiries. According to the release, the HP Prepaid Card Services support the latest EMV Chip and Pin requirements.

The HP Prepaid Card Services is another way for the manufacturer to extend its offerings directly to customers, stimulating electronics purchases. It’s certainly not the only one offering incentives to encourage customer activity – Best Buy’s in it too. Best Buy recently launched its slightly criticized buy-back program which lets customer return their broken products in exchange for upgrades. The numbers don’t seem to add up according to some, but Best Buy just opened up a new chapter – it’s tapping the loyal wedding buzz.

Carphone Warehouse and Best Buy will reportedly launch the Aalcatel One Touch candybar, priced at about $25. The handset comes with the royal couple’s wedding date and initials on the back, Mendelssohn’s Wedding March as the ringtone and a picture of the couple as the wallpaper.


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