Pageonce was always a few steps ahead of the curve, launching a rather inclusive personal assistant application over two years ago, and diving head first into the mobile sector, where the company and its dev team have been nimble enough to navigate these new and exciting waters. With a heavily promoted app that’s available on all the major platforms, including iOS, Android, BlackBerry and WP7, Pageonce heads to another mobile marketplace, as a launch partner for Amazon’s new Android appstore.With 4 million users in the US alone, Pageonce has managed to remain a top application across all the platforms it supports. Pageonce has in fact revamped its mobile app strategy, shifting to a more focused set of tools that revolve around personal finance, instead of an “everything” account. The narrowed focus has proven beneficial for Pageonce, with a series of premium apps that are dedicated to certain tasks, such as managing the daily budget.
During the mobile explosion of 2010, Pageonce looked at its user activity and noted that the heaviest use was for financial management. With the mobile industry becoming so crowded, Pageonce also noticed a slew of apps emerging around many of the services it included in its own app. It seems a rather different mantra from what we heard during the web 2.0 era, where mobile apps can in fact launch an entire service around a single feature.
But Pageonce’s years of experience in the mobile industry granted the company the preparation only insight can provide, lending the dev team to create something that was truly unique to the market. The features for managing bill payments is one of the most heavily used tools in Pageonce’s app, and the company’s dedication to its users’ needs is what helps its tools stand out from competitors like Mint.
“We do a lot of research,” Guy Goldstein, CEO of Pageonce tells me. “Users don’t want to invest much time in apps and managing their money. We have to keep it simple for the users, especially mobile users on the go. They use our apps for minutes a day, instead of having to spend hours managing bills at the end of the month.”
Pageonce intends to further explore this new found niche, having already added two finance industry veterans to their advisory board. Bill Harris and Mark Goines have joined Pageonce as advisors and investors, bringing their know-how from previous positions at Intuit, where Harris acted as CEO, as well as PayPal. Goines was a senior executive at Intuit and Charles Schwab.
With these increased efforts around finance in particular, we can expect to see even more development and upgrades around Pageonce’s mobile applications. Turning big data into highly personalized services is something Pageonce has been perfecting tirelessly, pooling data from a number of sources in order to simplify your personal management capabilities and recommendations. Honing this in on finance could be quite interesting for Pageonce moving forward, as it finds new ways, and new access points, to aid consumers.