Can Android Tablets Replicate Smartphone Success by 2015? Gartner Says No.
With the iPad dominating the tablet market, iOS is also sitting on top of the industry, running on 83% of the tablets sold so far this year. Gartner analysts predict that it will continue to lead through 2015 with a 47.1% market share. For competitors to stand head-to-head with Apple, they have to tailor seamless user experience on tablets.
“Seeing the response from both consumers and enterprises to the iPad, many vendors are trying to compete by first delivering on hardware and then trying to leverage the platform ecosystem” says Milanesi in a statement. “Tablets will be much more dependent on the latter than smartphones have been, and the sooner vendors realize that the better chance they have to compete head-to-head with Apple.”
As iOS leads, Google’s Android, which runs on Samsung Galaxy Tab and Motorola Xoom, is currently second, with 14.2% market share. However, iOS should not be very confident in its lead, because Android is predicted to catch up with 38.7% market share by 2015, shrinking the gap by less than 10 percent. There’s Research in Motion (RIM) and its QNX operating system as well. By 2015, QNX is expected to place 3rd with 10% market share.
“It will take time and significant effort for RIM to attract developers and deliver a compelling ecosystem of applications and services around QNX to position it as a viable alternative to Apple or Android,” says Carolina Milanesi, research vice president at Gartner, in a statement.
It also seems that Android’s getting a new partner. Intel is currently working with Google to run Honeycomb on its Oak Trail chips. 35 tablets from Lenovo, Fujitsu, Samsung and Motion Computing are expected to embed these chips. Intel finally realized that the game is changing. Tablets and mobile devices are going to significantly eat up a fraction of the PC industry and there’s no way Intel can stop it from going firecracker. However, it can get into the industry and have tablets run “Intel Inside”.
Toshiba is also expected to launch a new tablet running on Android OS. It’s yet to be named and priced, but it was already shown on the eve of CES in Las Vegas. In addition, HTC is currently working hard to make its phones stand out. In fact, due to innovations such as HTC phone’s ability to silence when turned over and light sensors which allows them to ring louder in pocket or purse, they passed Nokia and RIM in market capitalization. They’re current sales also doubled from a year back.
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